Attitude System Of Motivational Text On Tiktok Application

Abstract

This thesis deals with the Appraisal Attitude of motivational text in social media Tiktok. The objectives of this research are to identify the types of Attitudes system, to describe the Attitude system that is realized in the motivational text of Tiktok, and to elaborate on the reason why the types of Attitudes are used in the way they are. This research data consisted of 158 words and 202 phrases from five Tiktok’s motivational texts. The source of data was Xgilham's motivational video in Tiktok application. This research used a qualitative design, mainly using discourse analysis as the approach. The Appraisal framework proposed by Martin and White was used as the tool of this research. This research is limited to the Attitude system. The finding showed that the data of the Attitude system consisted of 133 lines, such as Affect, Judgement, and Appreciation. The types of attitude systems found in the data were Affect with 60 lines (46%), Judgement with 58 lines (43%), and Appreciation with 15 lines (11%). As the conclusion, the Affect category was the predominant Appraisal Attitude used in Xgilham's motivational video of Tiktok. The Affect category was realized by the speaker, who reflected feeling and emotion towards his viewer to be more confident and to be able to feel happiness in life. The reason for realizing the Attitude was due to the speaker's cultural context, who comes from England. Xgilham's motivational video showed the culture of British society, which tend to be individualist, masculine, and has a low interest in uncertainty avoidance.