Pengaruh Promosi, Persepsi Kemudahan dan Persepsi Kemanfaatan terhadap Keputusan Pembelian E-Toll Card BNI Tapcash dan Minat Beli sebagai Variabel Intervening pada Pengguna Jalan Toll Medan Kualanamu Tebing Tinggi

Abstract

Cashless payment instrument, currently, has been developed very rapidly along with the development of technology, including the payment transaction in e-toll that uses E-Toll Card. The consumer decision in using E-Toll Card is influenced by some factors namely promotion, perceived ease of use and perceived usefulness The research aims to find out and analyze the effect of promotion, perceived ease of use, and perceived usefulness on purchase decision of E-Toll Card BNI TapCash with purchase intention as intervening variable case study on MKTT toll road users. This research employs descriptive analysis and statistical analysis namely path analysis. By considering statistical power and effect size, the research samples consist of 70 users. The result indicates that Promotion partially has positive and significant effects on purchase intention, perceived ease of use partially has positive and insignificant effects on purchase intention, perceived usefulness partially has positive and significant effects on purchase intention, Promotion partially has positive and insignificant effects on purchase decision, perceived ease of use partially has positive and insignificant effects on purchase decision, perceived usefulness partially has positive and insignificant effects on purchase decision. Purchase Intention has positive and significant effects on purchase decision. perceived ease of use partially has positive and significant effects on purchase decision with purchase intention as intervening variable, perceived usefulness has negative and insignificant effects on purchase decision with purchase intention as an intervening variable, and Promotion has positive and significant effects on purchase decision with purchase intention as an intervening variable of E-Toll Card BNI TapCash purchase. Indirect contribution of perceived usefulness on purchase decision with purchase intention as intervening variable is 39.4%, perceived usefulness has negative and insignificant effects on purchase decision with purchase intention as an intervening variable which is -0.11%, and Promotion has positive and significant effects on purchase decision with purchase intention as an intervening variable of E-Toll Card BNI TapCash purchase which is 54.7%