Peranan Transportasi Darat dalam Mendukung Kawasan Strategis Pariwisata Nasional Danau Toba (Studi Kasus : Lintasan Penyeberangan Ajibata - Ambarita)

Abstract

Ajibata Port is a ferry port that goes to Ambarita Port which is on Samosir Island. There are two piers in Ajibata Port: one is for conventional wooden ships carrying passengers, and the other is the MB (movable bridge) pier, which carries cars, trucks, and passengers. There is a relationship between the port and the area used by the local community for transactions and socializing in terms of advancing the development of the port. After the KM Sinar Bangun accident on Lake Toba on June 18, 2018, which left 3 people dead, 164 people missing, and 19 people alive, the government continues to arrange lake transportation in the Lake Toba area. Therefore, inter-regional connectivity and integration of land transportation facilities and infrastructure are required to promote the development national tourism strategic area of the Lake Toba. Based on the results of the field survey, we must improve services in supporting the national tourism strategic area of Lake Toba, not only the role of land transportation. The methods used to analyze current issue are the Customer Satisfaction Index and SWOT. Based on the results of the analysis, it was found that the passenger satisfaction index was 37.39%. This statistic showed that customers were dissatisfied with the services provided. According to the results of the SWOT analysis, the Threats value and Weakness value were obtained, which means that the Ajibata - Ambarita Port had weaknesses and threats from the internal aspects of the Port such as port instructions and officers who had not been able to provide excellent service to service users.