Perbedaan tingkat Perilaku Konsumtif Pengguna Grabfood Berdasarkan Locus of Control

Abstract

This study aims to examine the differences in consumptive behavior levels of Grabfood users based on internal Locus of Control and external Locus of Control, along with individual who is more consumptive in Grabfood's usage with external Locus of Control than individu who applies internal Locus of Control. The population involved in this study is Grabfood users with total amount of sample around 140 people. The method used in this study is quantitative method. The data collection method uses a Likert scale, namely consumptive behavior scale and Locus of Control scale (Internal and External). This study also applies Anova (Analysis of Variant) as analysis method. The result of this study states that there is a significant different between consumptive behavior of an individual with Locus of Control internal and individual with external Locus of Control with significance value 0.24 < 0.05. Therefore, a result obtained indicates that individual with external Locus of Control is more consumptive in using grabfood than the one with internal Locus of Control