Analisis Pengelolaan dan Pemasaran Madu oleh Kelompok Tani Hutan (KTH) Bunga Mekar di Desa Karing Kecamatan Berampu Kabupaten Dairi Sumatera Utara

Abstract

Non-Timber Forest Products (HHBK) are biological forest products, both vegetable and animal origin, along with their derivative and cultivated products, except for wood originating from forests. One of them is a beekeeping business that produces honey. In developing the beekeeping business at KTH Bunga Mekar, optimal results have not been achieved. The problems that arise for farmers at KTH Bunga Mekar are the honey bee management model in producing more honey with good quality, honey packaging is also done manually and product marketing is still done individually. This research method is a quantitative and qualitative research method, namely survey respondents and observations. The population of this study were all members of KTH Bunga Mekar, namely 25 people. The sampling technique is a census sampling technique (non-random sample). The data taken in this study are primary data and secondary data. Data analysis is the analysis of honey bee management and marketing of honey bees. The results showed that honey bee management consisted of bee colony preparation, colony transfer, colony care and maintenance, honey harvesting and packaging. The best marketing channel for honey at KTH Bunga Mekar is channel I, where farmers directly sell honey to end consumers. In marketing channel I, the value of the marketing margin is IDR 0 per bottle and the farmer's share is 100%. Each breeder earns Rp. 184,667 from 2 bottles of 650 ml honey products. The R/C ratio value of honey products from the stup is 1.95 indicating that the KTH Bunga Mekar honey bee cultivation business in Karing Village is feasible to run.