| dc.description.abstract | Innovation is a necessity carried out by local governments, including the
Deli Serdang district government. In making innovations, policies focused on
waste issues are needed. Regional Regulation No. 4 of 2021 on Waste
Management Procedures is the basis for the Deli Serdang Environmental Agency
in creating the Jumpa Madu (Garbage Collection for Cash) innovation. The
Jumpa Madu innovation program is used to attract public interest in caring for
the environment. This study aims to answer the problem of how the Jumpa Madu
Program Innovation in the Deli Serdang District Environmental Agency works.
This research uses a qualitative method. Data collection techniques used
by researchers are interviews, observations, and documentation to support the
research. The data obtained is analyzed using Everett M. Rogers' (1983)
Innovation theory, which includes innovation elements (Innovation,
Communication Channels, Time, and Social Systems) and innovation
characteristics: relative advantage, compatibility, complexity, trialability, and
observability.
The results of this study show that the Jumpa Madu program innovation
has criteria for overcoming waste reduction management in the community and
can support the economy of the community. The communication channel
indicators are still very lacking, so socialization is still needed through various
channels so that the community can understand the Jumpa Madu innovation.
Furthermore, this innovation has obstacles in the aspect of Human Resources
where there is still a lack of cooperation between the government and the
community in succeeding the Jumpa Madu innovation. Next, the cost or funding
obstacles to paying for waste that the community still uses are self-funded. Third,
the lack of facilities such as tricycles and waste collection points (TPS). | en_US |
