| dc.description.abstract | The Millennial Generation is a human resource that differs from the preceding
generation since information technology is already a part of everyday life in this
generation. The Millennial generation differs from earlier generations in that it
tends to grow bored easily, seeks out things that are more lucrative, and has a
different communication and lifestyle. The Millennial Y generation does not
remain loyal to the services of e-commerce businesses that do not offer them
advantages. This study sought to determine the relationship between online
customer loyalty, textual information quality,, transactional related quality,
service quality, and service value resonance. Millennial Generation Y (born
1980–2000) residents of the city of Medan who use e-commerce services make up
the demographic of this study 345 individuals made up the sample in this study,
which used a purposive sampling strategy that involved setting certain criteria
(users of e-commerce company services in Millennial Generation Y). Structural
Equation Modeling (SEM) with SmartPLS is the analytical tool employed in this
study. The study's findings demonstrate that service value resonance is a crucial
component of business and marketing goals since it forms the basis for a service's
ability to add value. Developing value creation into an analytical unit through the
process of service value resonance can benefit both the organization and its
consumers and the service value resonance is the novelty in this research.
According to the study's findings, the coefficient of determination for online
customer loyalty is 0.587, implying that the textual information quality, service
quality, and transactional related quality may account for 58.7% of online
customer loyalty. The service value resonance coefficient value is 0.547, meaning
that service quality and transactional related quality can account for 54.7% of the
service value resonance. | en_US |
