Pengaruh Gaya Hidup Hedonisme terhadap Keputusan Pembelian Skin pada Game Online Mobile Legends

Abstract

This study aims to see the influence of hedonic lifestyle on the purchasing decision of skin on online game Mobile Legends in Indonesia. The hedonic lifestyle is a behavior that seeks the pleasures of the world in order to satisfy the mind. The subjects in this study were 251 people with characteristics of minimum 18 years who play Mobile Legends. The method used in this study is quantitative method. The data collection method uses a likert scale, which is a hedonic lifestyle scale and a purchase decision scale. The data analysis method uses a simple regression analysis method. The results of this study show that there is an influence of hedonic lifestyle on the purchasing decision of skin in online game Mobile Legends in Indonesia by 26,9%. This shows that the higher someone hedonisme lifestyle is, the stronger someone desire to buy skins in the online game Mobile Legends.