Peran Komunitas Sanggar Seni Pearung dalam Upaya Pemanjuan Objek Wisata Sipinsur Desa Pearung Kecamatan Paranginan Kabupaten Humbang Hasundutan

Abstract

The background of this research is the active role of the community in the effort to promote the Sipinsur Tourism Object which is driven by the Pearung Art Studio community which conducts village community development, especially children. The purpose of this research is to find out how the Pearung Art Studio conducts community development, especially children who will support the promotion of the Sipinsur Tourism Object. This research was conducted using a qualitative method with a descriptive approach. The data sources of this research are two types, namely primary data and secondary data, so the data collection techniques used are participant observation, in-depth interviews and also document review. The results of this study illustrate that the Pearung Art Studio is a community formed by the people of Pearung village, namely Frans Siregar as the founder and supported by the village government which is engaged in Batak toba arts and culture, especially traditional Batak music and collaborates with traditional games. The purpose of the Pearung Art Studio is to explore the talents and interests of Pearung village children in playing traditional music which will become one of the cultural attractions performed at the Sipinsur Tourism Object. The program carried out by the Pearung Art Studio is to introduce and train the children of the studio. After becoming proficient in playing Batak musical instruments, they perform arts and cultural performances at Sipinsur Tourism Object and also participate in several cultural events. The role of Pearung Art Studio in the effort to promote Sipinsur Tourism Object is: as an attraction in the tourism village, entertainment media for visitors, promotional media for Sipinsur Tourism Object and bringing in visitors. Various collaborations carried out by the Pearung Art Studio with other parties in order to launch the program that the Pearung Art Studio wants to achieve. The social capital owned by Pearung Art Studio is something that can build various collaborations and can help Pearung Art Studio in realizing the programs or activities it wants to achieve. Collaboration has been established by Pearung Art Studio with the head of Pearung village, the Tourism Office, Pokdarwis, Ws Studio, and also other art studios. From here it can be seen how the role of the community through the Pearung Art Studio is in an effort to promote the Sipinsur Tourism Object with community development in the activities of the Pearung Art Studio.