Strategi Komunikasi Dinas Komunikasi dan Informatika Provinsi Sumatera Utara dalam Mengimplementasikan Kebijakan Transparansi Informasi

Abstract

This research is motivated by information disputes cases that put North Sumatra Province Government as information defendant. Office of Communications and Informatics as management officer of information and documentation (PPID) has the authority to make and implement the transparency information policy Therefore, effective communication strategy is needed. The purpose of this ressearch is to discover the communication strategy undertaken by the Office of Communications and Informatics in implementing transparency information policy and find out any obstacles that occur This research used positivist paradigm with qualitative description method. Communication strategy explained by strategic communication practices standards and government obligations in implementing transparency information policy as the unit analysis in the framework The anchor theory is communication organizations theory. The result shows, communication strategy used to disseminate information by Office of Communications and Informatics is through website. Socialization and training also held to improved knowledge of information officer and to trained officer skills in website design and electronics documentations. However, lack of internet network limited public knowledge, and less commitment and careless from officials government hecame obstacle in implementing transparency information policy. Therefore, North Sumatera Province Government should held socialization to improved public awareness to find out information, used social media as alternative information disseminate, and improved commitment and awareness of public officials for transparency information importance