Perancangan Strategis Berbasis Balanced Scorecard di Perusahaan Konsultan Bisnis

Abstract

Performance measurement is a very important factor for a company. As long as the performance measurement used by many companies only focuses on the financial perspective. A new performance measurement system that measures four perspectives in performance measurement. This research discusses the design of strategy based on four balanced scorecard perspectives (financial perspective, customer perspective, internal business processes perspective, and learning and growth perspective) at business consulting firm. The aim of this research is to design a performance measurement strategy by considering the four perspectives of the balanced scorecard. Based on the research results obtained 15 strategic objectives consisting of 3 strategic objectives from a financial perspective, 5 strategic objectives from a customer perspective, 5 strategic objectives from an internal business process perspective, and 3 strategic objectives from a learning and growth perspective. Based on the results of the analysis, 18 KPIs were obtained consisting of 3 KPIs from a financial perspective, 5 KPIs from a customer perspective, 7 KPIs from a growth and learning process perspective, and 3 KPIs from a growth and learning perspective