Strategi Komunikasi Humas Sekretariat Daerah dalam Membentuk Citra Positif Pemerintah Kabupaten Pakpak Bharat (Studi Kasus Operasi Tangkap Tangan Komisi Pemberantasan Korupsi terhadap Bupati Pakpak Bharat)

Abstract

This study focuses on Communication Strategy of Regional Public Relations in establishing a positive image of the government of Pakpak Bharat Regency and analyzes the obstacles faced by public relations in establishing a positive image after the catch red-handed operation against the Regent of Pakpak Bharat. The constructivism paradigm is used with qualitative methods. Data collection techniques using observation techniques, in-depth interviews and documentation study. The research informants are the government employees who serve in the Public Relations section and the Communication and Information Office of the Pakpak Bharat District Government who has extensive knowledge of the problems studied. The results of the study show that public relations uses three communication strategies, (1) defensive strategy, (2) developing new work programs, and (3) working with the media to socialize local government work. programs. The obstacles experienced by the public relations are the duties and functions of public relations which are not in accordance with the PP (Regional Regulation) No. 51/2017 and the lack of competent human resources in the field of public relations.