Strategi Komunikasi Direktorat Lalu Lintas Kepolisian Daerah Sumatera Utara dalam Menyosialisasikan E-Tilang di Kota Medan, Provinsi Sumatera Utara, Indonesia

Abstract

This study aims to analyze the communication strategy and communication barriers of the Direktorat lalu lintas of the North Sumatra Regional Police (Ditlantas Polda Sumut) in socializing e-tilang in Medan city, North Sumatra province, Indonesia. The theories and concepts used in this research are communication strategies related to planning, implementation and evaluation from the perspective of communication used in organizations. The research method used is descriptive method with qualitative approach. The data collection techniques used in this research are in-depth interviews, observation, and documentation. The informants in this study were four people who were directly involved and fully involved in the implementation of the socialization of e-tilang communication strategy. For data validity in this study, two source triangulation informants were used from outside the Police agency. The data analysis technique used is interactive model analysis. The results of this study show that in the communication strategy that occurs in the e-tilang socialization program in Medan city begins with planning then implementation and evaluation. The communicator who acts directly is Subdit Kamsel as the main actor in socializing e-tilang, the messages designed are educative and persuasive, the media used are mass media and new media, the audience segmentation chosen is motor vehicle users in downtown Medan. The communication barriers found in this research are physical barriers, frame of mind barriers, and cultural barriers.