Peran Customer Service dalam Meningkatkan Pelayanan Nasabah di Bank Syariah Indonesia KCP Medan Petisah

Abstract

The purpose of this study was to determine the role of customer service in improving service to customers at Bank Syariah Indonesia KCP Medan Petisah. This type of research is field research which is descriptive qualitative in which the data collection technique used is a questionnaire with the number of respondents being conducted by researchers as many as 30 respondents or customers based on the many questionnaire results that stated satisfaction in 5 elemen service called Tangibles, Responsiveness, Reliability, Assurance, and Empathy. and are in accordance with what is expected by the community to get a positive assessment from customers at Bank Syariah Indonesia KCP Medan Petisah. From this study it can be concluded that the services provided by the Customer Service of Bank Syariah Indonesia KCP Medan Petisah are included in good category things that are done by Customer Service of Bank Syariah Indonesia KCP Medan Petisah in their efforts to provide the best service including: Be friendly, polite, serve quickly and responsively.