Peranan Public Relation dalam Meningkatkan Brand Image pada PT Bank Sumut Kantor Pusat Medan

Abstract

This research was conducted with the aim of knowing the effect of the role of Public Relations in increasing Brand Image at PT Bank Sumut. The type of research method used is descriptive quantitative research. The data used in this study are primary data obtained by distributing questionnaires. The data collection technique used was a questionnaire targeting the customers of Bank Sumut. The results of this study indicate that the role of Public Relations in increasing Brand Image at PT Bank Sumut Medan Head Office is quite good in the eyes of customers.