Efektivitas Program Buy The Service Melalui Layanan Bus Trans Metro Deli dalam Penanggulangan Kemacetan di Kota Medan

Abstract

This study aims to describe and examine the effectiveness of the Buy The Service Program through the Trans Metro Deli Bus Service in alleviating congestion in Medan City and why the Buy The Service program was created to overcome congestion. The BTS program is implemented with the aim of providing public transportation-based public services that are efficient, based on SOPs, and have minimum service standards (SPM). Data found in the field of the Buy The Service program has not had significant benefits related to its impact on congestion. This shows that there are obstacles in the realization of the development of the Buy The Service program through the Trans Metro Deli Bus Service in overcoming congestion in Medan City. The research method used in this study is descriptive research with a qualitative approach. Data collection is carried out by interview, observation, documentation, and literature techniques. Data were analyzed qualitatively with indicators of program effectiveness by Campbell, J.P., including: program success, goal success, satisfaction with the program, levels of output and input, and achievement of overall goals. The results of the study show that the success of the program is not achieved by the inability of operators to divert the public to use the services of this program. Then, on the Target Success indicator, the government is unable to achieve the goals needed to succeed this program. Then, in the Satisfaction with the Program indicator, the community is not affected by reducing congestion through this program. Furthermore, in the indicators of output and input levels, the realization of output has been good, it's just the lack of maintenance of facilities and infrastructure. Then, the overall goal achievement indicator shows that the planning is not mature for the implementation of this program.. An intensive role is needed from local governments in supporting this program. In addition, face-toface and consistent socialization that reaches all levels of society is needed so that people are motivated to use the Trans Metro Deli Bus Service. In addition, Trans Metro Deli Bus service operators are more emphasized regarding applicable SOPs and SPMs. Finally, the Trans Metro Deli Bus Service should be further encouraged regarding support through local governments and local communities affected by the service. Thus, the various obstacles described must be addressed to realize an anti-traffic Medan City.