| dc.description.abstract | A trademark, which is a form of intellectual property, is essentially a sign used
to distinguish the origin of goods and services from one company from those of
another. The brand dispute case that arose in Cassation Decision Number 836
K/PDT.SUS-HKI/2022 pitted the Sumatra Tobacco Trading Company against the US
coffee franchise Starbucks. Several issues were raised as a result of this decision,
including how to protect registered trademarks, how to settle trademark disputes, and
what the judge's legal considerations were in the trademark dispute between
Starbucks Corporation and PT Sumatra Tobacco Trading Company over Strbuck as
a well-known brand based on decision No. 836 K/Pdt. Sus-Hki/2022.
A case study approach to decisions is the research methodology employed in
this work, which is juridical-normative. The author employed primary, decisionbased,
and secondary research data. The author's method for gathering data included
looking through some data or supporting sources through literature research, and the
study's data analysis was qualitative.
Well-known brands can be protected in two different ways: through preventive
legal measures like trademark registration and reflective legal measures like filing a
lawsuit. According to the Supreme Court's ruling in case number 836 K/Pdt.Sus-
HKI/2022, it was established that PT.STTC had performed the Mark matching even
though many class types were registered. Arbitration or other alternative dispute
resolution procedures can be used to address trademark issues. Legislation Number
20 of 2016 governing Trademarks and Geographical Indications, which requests the
deletion of the "Starbucks" Mark for Class 34 owned by PT Sumatra Tobacco
Trading Company (STTC), is the foundation for the judge's consideration in Decision
Number 836 K/Pdt.Sus-HKI/2022. | en_US |
