Determinasi Peningkatan Kinerja Manajemen Unit Bisnis PT. Perkebunan Nusantara II

Abstract

PT. Perkebunan Nusantara II (PTPN II) is a state-owned enterprise engaged in the plantation sector. The company owns oil palm, sugar cane, and tobacco plantations and other business units. The problem faced by the company is that the planned performance targets have not been achieved. It was caused by unachieved target of RKAP(Company Work Plan and Budget for period 2015-2020 and the achievement of Health Assessment Level of State –Owned Enterprises Categories B and BB ( Unhealthy). The purpose of this study is to analyze the effect of Market Orientation and Corporate Innovation variables on the performance of the PTPN II business unit with Competitive Advantage as a mediating variable, and digital transformation as a moderating variable. The population of this research are business unit leaders who are at Top Management, Middle Management, and Lower Management. The research sample was 255 people representing every 25 existing business units. The sampling technique used was Proportional Cluster Sampling and Stratified Random Sampling. The analytical tool used is Structural Equation Modeling using the SmartPLS application. The results show that market orientation and company innovation have a positive and significant effect on competitive advantage, respectively. Market orientation and company innovation each has a positive but not significant effect on business unit performance. Competitive advantage has a positive and significant effect on the performance of business units. Digital transformation moderates the effect of market orientation on business unit performance. Digital transformation does not moderate the influence of corporate innovation on business unit performance. Competitive advantage mediates the effect of market orientation on the performance of the PTPN II business unit. Digital transformation does not moderate the influence of corporate innovation on business unit performance. Competitive advantage mediates the effect of market orientation on the performance of the PTPN II business unit.