Game Theory untuk Optimisasi Strategi Pemasaran Program Studi Bidang Saintek pada Fakultas Vokasi Universitas Sumatera Utara

Abstract

The rapid development of the world of education has given rise to intense competition in attracting prospective students. This phenomenon does not only occur in elementary schools, but also at higher education levels such as universities. Competitiveness between institutions arise from their efforts to get a sufficient number of prospective students in accordance with the provisions stipulated in the Higher Education law. Game theory functions as a numerical model that is used in competitive situations between two players facing each other. In this research, game theory was used to examine the competition between the Statistics Diploma and Physics Diploma study programs at the Vocational Faculty, University of Sumatera Utara. By using POM QM 5.0 to complete the linear programming method, the optimal value is 12.657. Where the optimal strategy to be applied to the Statistics Diploma is by applying a mixed strategy calculation, they are the ratio of graduation strategy and the proportion of the number of lecturers strategy. While the optimal strategy that can be applied to the Physics Diploma is also through the application of mixed strategy calculations, namely the popularity strategy and ratio of graduation strategy