| dc.description.abstract | The needs of people's lives in coastal areas are higher, making the
Government take the initiative to promote the sustainable use of coastal and marine
resources. One way to improve the community's economy is the development of
ecotourism. Tourism development is a planned and structured effort to improve
tourist facilities and areas that are marketed to potential tourists. Ecotourism
development cannot be separated from community involvement in planning and
implementation. The purpose of this research is to identify community perceptions,
describe existing potential, and determine development strategies. The location of
ecotourism is in Bogak Besar Village, Teluk Mengkudu District, Serdang Bedagai
Regency and Sei Nagalawan Village, Perbaungan District, Serdang Bedagai
Regency. Development has been carried out in Sei Nagalawan Village, but has not
been carried out in Bogak Besar Village. Sei Nagalawan Village was used as a
reference for the development of Bogak Besar Village. Data collection methods
included observation, distributing questionnaires and interviews. The processing
method uses SWOT analysis. The results showed that Bogak Besar Village is in
quadrant 2, which is facing various threats but still has internal strengths whose
strategies must be applied using strengths to take advantage of long-term
opportunities by means of product or market strategies. An example of a strategy
that must be applied is to promote the existence of mangrove forests that are still
maintained to schools or campuses to hold educational introductions to mangrove
ecosystems. Sei Nagalawan Village is in quadrant 1, which is a very favorable
position for ecotourism because it has opportunities and strengths so that it can
take advantage of existing opportunities, with strategies to support aggressive
growth policies. An example of a strategy that is applied is to take advantage of
opportunities and strengths in order to continue to grow. | en_US |
