Pengaruh Sikap pada Flash Sale terhadap Pembelian Impulsif pada Pengguna Tiktok Shop di Kota Medan

Abstract

The purpose of this research is to see the effect of attitudes toward flash sale on impulsive buying. This research uses quantitative methods and uses a Likert scale as a data collection method. The population of this study are Tiktok users who have made purchases through flash sale promotions. This study involved 112 subjects where the sampe was determined by is non-probability sampling. Based on the calculation results of simple regression analysis, the value of p <0.05, which is equal to 0.000, can be concluded that attitudes toward flash sale have a significant influence on impulsive buying. So that the main hypothesis in this study is accepted, that is, there is a positive influence of attitude toward flash sale on impulsive buying.