Analisis Pendapatan dan Strategi Pengembangan Usaha Gula Merah Nira Kelapa Sawit (Elaeis guineensis Jacq.) (Kasus : Kabupaten Serdang Bedagai)

Abstract

This research was to analyze the income and development strategy of brown sugar from palm sap business in Serdang Bedagai. This research used quantitative analysis methods to determine the level of income and business feasibility analysis of brown sugar from palm sap and descriptive analysis to explain SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats) to see the internal environment, namely strengths and weaknesses and the external environment, namely opportunities and threats of brown sugar from palm sap business. The results showed an income level of Rp. 18,039,877 and an R/C feasibility analysis of Rp. 1.14 that the palm nira brown sugar business was feasible. The business development strategy of palm sap brown sugar is in quadrant I (1,22 and 1,92). Namely by increasing the production capacity of palm nira brown sugar, expanding new customer segments, improving the quality of palm nira brown sugar processing. This is very possible to see from the availability of abundant raw materials and high market demand