| dc.description.abstract | The income of tomato farmers in Karo Regency has decreased due to internal and
external factors in tomato farming. This study aims to identify internal factors
consisting of the strengths and weaknesses of tomato farmers in Karo Regency and
external factors that can be used as opportunities and threats for tomato farmers in
Karo Regency, so as to formulate appropriate strategies to increase the income of
tomato farmers in Karo Regency. The research was conducted for 3 months from 27 February 2023 – 27 May 2023
in Karo District. The method uses SWOT analysis and QSPM to analyze strategies
to increase the income of tomato farmers in Karo Regency. The results show that
the internal factors that become strengths in increasing the income of tomato
farmers are having regular customers, extensive cultivation land, available human
resources, experienced farmers, fertile land and for weaknesses in internal factors,
namely low-educated workforce, the practice of seeds counterfeit, low
technological adaptation, limited capital, lack of initiative in seeking market
information, using simple equipment. Factors that become opportunities in
increasing the income of tomato farmers are increased demand for tomatoes,
product diversification, support from extension agents and agricultural services,
broad consumers from all segments, favorable natural conditions. Some others
include declining tomatoes, pest and disease attacks and unstable seasonal changes.
Alternative strategies in increasing the income of tomato farmers in Karo
Regency are adding business to farmer households, optimizing existing potential,
providing training, improving the quality of human resources, increasing
production, increasing postharvest processing, reducing production costs,
supporting ICT (Information and Communication Technology) growth, provide
capital loans, and maintain the quality of tomatoes | en_US |
