Peran Kualitas Pelayanan dalam Meningkatkan Loyalitas Pelanggan PT. Idea Solusi Indonesia (Erigo Tour Sun Plaza Medan)

Abstract

The research aims to know the role of service quality namely: Realibility, Responsiveness, Comepetence, Acess, Courtesy, Communication, Credibility, Security, Understanding/knowing the customer, Tangible, to increase customer loyalty of PT. Idea Solusi Indonesia (Erigo Tour Sun Plaza Medan). This is empirical research. These research population were 55 customer of Event Erigo Tour 2022 Sun Plaza Medan numbered. The sample technique used was an Incidental Sampling. Data gathering technique was conducted by questionnaire. The research results show that Realibility, Responsiveness, Comepetence, Acess, Courtesy, Communication, Credibility, Security, Understanding/knowing the customer, Tangible positively and significantly influence customer loyalty.