| dc.description.abstract | The Republic of Indonesia is a country that has abundant natural
resource potential, biodiversity and a wealth of historical and cultural heritage.
North Sumatra is one of the provinces in Indonesia which is famous for its
beautiful tourist objects and is spread over many cities and regencies. One of
them is the Efrata Waterfall tour in Samosir Regency. However, there are several
problems with this tourist attraction and likewise the Culture and Tourism Office
of the Samosir Regency as the hosting agency also has problems including a lack
of tourism-based human resources, a lack of availability of facilities and
infrastructure and a lack of implementation of education and training. The
research objective is to find out the Implementation Strategy for the Development
of the Euphrates Waterfall Tourism Object at the Samosir Regency Culture and
Tourism Office.
The research method used is descriptive research with a qualitative
approach. Data collection was carried out by interview, observation, and
documentation techniques. The data obtained was then analyzed using the
implementation theory approach developed by Edward III with Four indicators
namely Communication, Resources, Disposition and Bureaucratic Structure.
The results of the study show that the Strength) Strategy in developing
Euphrates Waterfall tourism is to build infrastructure by improving the location
of Euphrates Falls. Then carry out promotions by juxtaposing tourist objects that
are again viral which are close to Euphrates Waterfall. The Weakness strategy in
developing Efrata Waterfall tourism is to make improvements to access roads,
improve drainage, widen parking lots, build stairways, make signposts, and build
pedestrian roads. The Opportunity strategy in developing Efrata Waterfall
tourism is to take advantage of unique geographical conditions and attractiveness
and involve the community in opening a business or selling around the tour. The
Threat strategy in developing Efrata Waterfall tourism is adjusted to the Vision
and Mission of the Samosir Regency Government, namely developing the
community's economy through tourism through tourist villages. | en_US |
