Penggunaan Reels Instagram terhadap Kebutuhan Informasi Pers Mahasiswa Suara USU di Universitas Sumatera Utara

Abstract

This research is entitled “the uses o isntagram reels against the press information need of suara usu students at the University Of North Sumatera”. The research metdhod is quantitative correlational the pupose of this study wa to find out how instagram reels were used among The Usu Suara Student Press, to find out the fulfillment of the informaion needs obtained By The Usu Suara Student Press, and to find out the effect of using instagram reels on fulfilling the information needs of The Usu Suara Student Press. The theory used is Uses And Gratification. The population of this study is the active management of Suara USU in 2022/2023 with a total sampling of 72 people. This research used total sampling technique. Data collection techniques are distributing questionnaires, observation, documentation study, and literature study. This study uses a single tabel analysistechnique, cross table analysis and hypothesis testing through the formula of The Coefficient Of Rak -Order By Spearman through the spss table which is supported by the guillford scale. The result of this study indicate That Usu’s Suara President Press uses instagram reels to obtain the required information. The hypothesis test shows that Ha is accepted and Ho is rejected with a correlation coefficient of 0,426 which is ini the number 0,41-0,70 which means a significant relationship. With the final conclusion that the hypothesis is accepted and a significant relationship between the two variables.