Pengaruh Terpaan Informasi Stunting di Media Sosial dan Intensitas Penyuluhan terhadap Perilaku Pencegahan Stunting pada Ibu yang Memiliki Balita di Kabupaten Deli Serdang Provinsi Sumatera Utara, Indonesia

Abstract

quantitative approach with correlationa/ methods. The research is carried out in Percut Sei Tuan Subdistrict with a total of 388 respondents and with the criteria of mothers who have toddlers, have heard of information related to stunting, use social media, and have participated in counseling activities. Data collection techniq_ues are questionnaires distributed to respondents. The collected data is then analyzed and tested using data analysis techniques, namely multiple linear regression analysis and moderated regression analysis {ll1RA) interaction test. The .results of this study indicate that exposure tq stunting information through social media and the intensity of counseling have a simultaneous and significant effect on stunting prevention behavior with a magnitude of 9.6% and after being moderated that effect becomes 12.3% on stunting prevention behavior.