| dc.description.abstract | Today's online dating phenomenon has become common, where someone can easily
find a date online. Tinder is the most popular online dating application for Generation
of Z. With the presence of Tinder, it is a new alternative in technological
developments. Communication which then shifts conventional love patterns to be
connected online through internet-based applications. This study aims to identify how
Gen Z social acts in using Tinder as an online dating medium. The type of research
used in this research is descriptive qualitative research. This research was conducted
with 10 informants who are users of the Tinder application. Based on the theory of
instrumental rationality social action, Gen Z consciously forms patterns of instrumental
rational action through the use of the Tinder application. In fact, Gen Z realizes that in
order to attract the attention of other users on Tinder, they take advantage of the features
available on Tinder, such as uploading photos that are as attractive and similar as
possible, posting bios with interesting words, and diverting chats to other social media
in order to gain more personal relationship. So that the actions they take through
rational efforts to achieve their goal, which is to get a match with other users on Tinder.
This is in line with the theory of instrumental rational action, where actions are carried
out by actors through rational thinking with an effort to achieve a goal they expect.
However, under certain conditions, they will also consciously take action to delete and
then re-download the Tinder application for several reasons | en_US |
