| dc.description.abstract | This study, titled "The Effect of Instagram Social Media Accounts @sumbar_rancak in
Visiting Interests of The Followers of Sumatra Barat" used a correlational quantitative
research approach. The goal of this study was to see how the Instagram social media
account @sumbar_rancak affected visitors' interest in West Sumatra. Some of the
theories used in this study include S-O-R (Stimulus-Organism-Response), Tourism
Communication, New Media, and Instagram. The population of this study is made up of
10.5 thousand followers of the Instagram social media account @sumbar_rancak. A total
of 100 respondents were sampled using a purposive sampling strategy based on the Taro
Yamane formula. The research data was gathered via an online questionnaire in the form
of a Google form. Researchers investigated Spearman's rank order correlation coefficient
hypothesis (Spearman's Rank Order Correlations) using categorization approaches for
data analysis, including validity and reliability testing, single table analysis, and cross table analysis. The results of this investigation indicate that the Instagram account
@sumbar_rancak has an impact on followers' desire in traveling to West Sumatra. The
correlation coefficient (rho) of 0.825, which denotes that the influence of variable X on
variable Y has a strong relationship on a scale of strong associations, suggests that H0
was rejected and Ha was accepted based on the hypothesis testing that was done. The
value of the effect of Instagram social media accounts @sumbar_rancak in visiting
interests of the followers is 73% which is the coefficient of determination from the test
results that have been carried out. | en_US |
