Tanggung Jawab Sosial PT. Charoen Pokphand (Jaya Farm 6 Medan) pada Masyarakat di Desa Pegajahan Kecamatan Pegajahan Kabupaten Serdang Bedagai

Abstract

Corporate social responsibility or often called Corporate Social Responsibility (CSR) is an important thing in a company with the aim of reducing the differences between the rich and poor layers of society in various corners of the world. Companies cannot progress if in the midst of a poor community or an environment that does not support their existence, companies must show concern for social problems that exist in the community, because companies need the community to increase their entrepreneurial potential and the environment for the company's existence in the future. However, it is possible that every company is still not optimal in implementing the company's CSR concept. PT Charoen Popkhand Indonesia is a company that is based on the triple bottom lines (profit, people, planet) as a company based on the three pillars of sustainability in carrying out its corporate social responsibility. The company's activities in carrying out social responsibility are carrying out various social activities, but are considered only for short term needs. By using a descriptive research method with a qualitative approach this research was conducted to find out how the CSR program is at PT Charoen Popkhand Indonesi