| dc.description.abstract | This study aims to determine and explain the effectiveness of empowering
the Pesona Bukit Lawang Tourism Awareness Group in Bukit Lawang Plantation
Village and to describe and explain in depth information about empowering tourism
awareness groups. This research was conducted to see the independence of
community organizations in village tourism development by collaborating. This
empowerment is expected to increase tourist visits which in turn can increase the
income of the village community. However, the implementation of tourism
awareness group empowerment activities is still relatively slow due to obstacles in
the implementation of activities.
The research method used in this study is a descriptive research method
with a qualitative approach. Data collection techniques were carried out by
interviews, observation, documentation and literature study. The research
informants consisted of the Head of the Tourism and Culture Office of the Langkat
Regency Tourism and Culture Office, the Head of the Bukit Lawang Plantation
Village, the Head of the Pesona Bukit Lawang Tourism Awareness Group,
Members of the Pesona Bukit Lawang Tourism Awareness Group and the Bukit
Lawang Plantation Community.
The results of the study indicate that there are two problems in
implementing the empowerment of the Pesona Bukit Lawang Tourism Awareness
Group, namely: First, Standard Operating Procedures (SOP). Second, the Budget
Fund. But besides that, the Pesona Bukit Lawang Tourism Awareness Group stands
independently by collaborating with the North Sumatra Provincial Government,
Langkat Regency Government, Bukit Lawang Plantation Village Government and
NGO (Non Governmental Organizations) in Bukit Lawang. This certainly requires
coordination and communication, especially the Regional Government, in this case
the Tourism and Culture Office of Langkat Regency and the Pesona Bukit Lawang
Tourism Awareness Group in Bukit Lawang Plantation Village, so that village
tourism development can be achieved. | en_US |
