| dc.description.abstract | Political marketing is a series of planned activities, strategic but also
tactical, with long and short term dimensions, to spread political meaning to
voters. Basically, political marketing is a political campaign strategy to form a
certain set of political meanings in the minds of voters. It is this series of political
meanings that will lead voters to choose existing candidates, starting from being
formed in the voters' minds until then becoming the orientation of the voters in
determining their choice.
Elections are an interesting thing from a marketing perspective, namely
the application of marketing logic in the world of politics which is based on
democracy which is a condition for freedom of competition between candidates.
Whereas when there is no competition or the situation is not that difficult, then
marketing is not needed or not needed. Conversely, when there is a lot of fierce
competition, marketing becomes very important to implement | en_US |
