Dramaturgi Media Sosial: Studi Tentang Motif Panggung Belakang Fenomena Oversharing di Media Sosial pada Kalangan Generasi Z

Abstract

Social media is used as an arena for oversharing among generation Z. All kinds of activities are carried out as if they have to be uploaded or shared via social media so that everyone can find out what is being done or what is happening to an individual. Among generation Z, social media is in great demand, they are very active and exist on social media. This study aims to find out the motive behind the oversharing phenomenon of generation Z on social media, to find out how the interaction differences between oversharing on social media and the backstage in the daily life of generation Z and to find out how social reality happens to social media users who do oversharing by using the theory of dramaturgy, namely the theory that says that a person's life is a stage that is being played by individuals. This research uses a descriptive method with a qualitative approach. The object of this research is the generation Z group who often share their posts and daily activities on social media. The key informants (key persons) in this study are generation Z who are very active and exist on social media while additional informants in this study are people who actively use social media. Data analysis in this study used the Miles and Huberman Model, namely by carrying out the stages of data collection, data reduction, data presentation and conclusions. The results of the study show that: 1) Generation Z's oversharing motives on social media are wanting to be perceived as young people who know in advance all the information circulating on social media, wanting to get benefits and aligning friends, wanting to be appreciated by people and giving personal branding who are good at social media, want to be considered pious young people and gain fame and want to make other people jealous of the happiness that is exhibited on social media. 2) The difference in interaction between oversharing on social media and the backstage of Z generation's daily life was found that each individual has differences when interacting on social media and interacting in life outside social media such as differences in attitudes and differences in how to dress. 3) The social reality that occurs in social media users who do oversharing is that social reality is formed from the results of social construction that occurs in society and is constructed by social media users according to what individuals want.