Analisis Semiotika Tentang Representasi Eksploitasi Perempuan dalam Web Series Kupu-Kupu Malam di Wetv

Abstract

This research is entitled "Semiotic Analysis of the Representation of Women's Exploitation in the Web Series Kupu-Kupu Malam on WeTV", using qualitative research methods. The purpose of this research is to find out how the representation of women's exploitation contained in the 7 episodes of the web series Kupu-Kupu Malam and to find out the meaning of Denotation, connotation and myth contained therein. The analysis technique used is the semiotic analysis method of Roland Barthes with Two Order significations which is divided into two stages, namely Denotation, Connotation and myth and the analysis data is collected by means of non-participant observation by making direct observations of the object of research by watching seven episodes of the Kupu-Kupu Malam series that aired on the WeTV online streaming application by observing and analyzing dialogue, scenes that contain denotation, connotation and mythical meanings that present the meaning of exploitation of women. The results of this study are eleven scenes containing Denotation and connotation meanings that present the meaning of exploitation of the female body by making women an object of sexuality for men and the meaning of the Myth includes the Myth of Patriarchal Culture and the Myth of female beauty. The background and scenes in the eleven episodes of the series also present the meaning of exploitation of women in the mass media by showing women's sexuality such as adult scenes, sensual expressions, and women's curves explicitly which aims to attract many viewers of this series and profit by making women as objects and tools of attraction in the mass media.