Analisis Hiperrealitas Simulakra Jean Baudrillard pada Influencer di Instagram

Abstract

This research entitled “Analysis of Jean Baudrillard’s Simulacra Hyperreality of Influencer on Instagram.”. The purpose of this research is to find out how Jean Baudrillard’s hypereallity theory applies to Instagram as a simulacra and to analyze influencer’s interpretation of certain activities that the users can do in simulated life on Instagram based on the concept of Jean Baudrillard’s hyperreality. The theories used in this research are Jean Baudrillard’s Hyperreality and the Signs theory of Ferdinand de Saussure which is then used by Jean Baudrillard. The methods used in this research is qualitative research method. The data in this research were collected through in-depth interviews. There were seven informants in this research, consisting of two key informants and five main informants who were choosen using purposive sampling technique. The results of this research show that Jean Baudrillard’s theory of hyperreality which was originally intended for mass media also applies to new media, namely Instagram. Hyperreality applies to Instagram because of the many meaningless signs that Instagram reproduces as activities that can be carried out in the application. Influencers have various interpretations for certain activities on Instagram, these activities can affect influencer emotionally depending on how they interpret them.