Pengaruh Komunikasi Penyuluhan Yayasan Sayap Proyek Indonesia dalam Meningkatkan Kesadaran Lingkungan Masyarakat Desa Pariwisata Bukit Lawang Kecamatan Bahorok Kabupaten Langkat

Abstract

This study is entitled "The Influence of Communication and Education from Sayap Project Indonesia Foundation on the Improvement of Environmental Awareness in the Tourism Village of Bukit Lawang". The purpose of this research is to determine the role of communication and education from the Sayap Project Indonesia Foundation in the community of Bukit Lawang, Bahorok District, Langkat Regency, and to find out how it influences the improvement of environmental awareness in the community of the Bukit Lawang tourism village, Bahorok District, Langkat Regency. The theories used in this study are communication, communication and education, environmental communication, education, socialization, and the diffusion of innovation theory. The research method used is the correlation method with a quantitative approach. The population in this study is the inhabitants of Bukit Lawang village, totaling 2406 people. The sample was determined using the Taro Yamane formula, and 96 people were selected using the proportional stratified random sampling technique. The data collection techniques used in this research are questionnaires, interviews, and observations. The data analysis techniques used in this study are single table analysis, cross-tabulation analysis, and hypothesis testing using the Spearman's rank-order correlation coefficient formula. From the hypothesis testing results, it is shown that there is an influence of communication and education from the Sayap Project Indonesia Foundation on the improvement of environmental awareness in the Bukit Lawang tourism village community, with a correlation coefficient value of 0.548, indicating a significant relationship. The determination test results show that communication and education from the Sayap Project Indonesia Foundation have a 30% influence on the improvement of environmental awareness in the Bukit Lawang tourism village community