Source Factor dan Message Factor Informasi Kejar Mimpi Warrior PT. Cimb Niaga dan Sikap Positif Pengikut Instagram @viastagrams terhadap PT .Cimb Niaga

Abstract

This study entitled “Source Factor and Message Factor Information Pursuing Kejar Mimpi Warrior PT. CIMB Niaga and the Positive Attitude of Instagram Followers @viastagrams towards PT.CIMB Niaga”. The purpose of this research is to find out what are the source factors and message factors of information about Kejar Mimpi Warrior PT. CIMB Niaga, what kind of positive attitude are shown by Instagram followers @viastagrams towards PT. CIMB Niaga and the relationship between Source Factor and Message Factor Information Pursuing Kejar Mimpi Warrior PT. CIMB Niaga and the Positive Attitude of Instagram Followers @viastagrams towards PT.CIMB Niaga. The theory used is the theory of Persuasive Communication, AIDA, and The Instrumental of Persuasion. This research is a quantitative research using explanative methods. This method aims to explain the relationship, difference or influence of a variable with other variables. This study used a population of 91 people. The sampling technique uses probability sampling with simple random sampling. The data analysis technique used in this research is descriptive statistical analysis and inferential statistical analysis using Spearman's Rho Rank Order Correlations using SPSS 25. Based on the results of the validity and reliability tests of the 20 questions, 1 item is invalid. and reliability value 0.882. From the results of the hypothesis test, the rho value of 0.563 is on a scale of 0.41-0.70 indicating that there is a significant relationship and has an effect of 30% based on the calculation of the determination test. While the results of the x2 hypothesis test on y obtained an rho value of 0.656 on a scale of 0.41-0.70 indicating that there is a significant relationship and has an effect of 43% based on the calculation of the determination test.