Gastrodiplomasi Jepang di Amerika Serikat Melalui Program Japanese Restaurant Abroad (JRO) Tahun 2014 - 2017

Abstract

Gastrodiplomacy is an important part of public diplomacy because it is a subtle way to increase appreciation, build mutual understanding and improve the nation's image. Gastrodiplomacy is part of cultural diplomacy through the introduction of a culture of eating. The rich variety of food, privileges and enjoyment of a nation's food is the main attraction of a country in the eyes of the international community. The research method used includes collecting sources and data explaining the policies of the Japanese Government in supporting gastrodiplomacy through related journal articles, the of icial website of the Ministry of Foreign Af airs of Japan, public diplomacy books, soft power. Conducted interviews with the Japanese Consulate General in Medan and conducted data elaboration in the research. Over the past few years, Japanese restaurants have been growing very fast around the world, increasing from 24,000 restaurants in 2006 to 117,568 restaurants in 2017. Thus the Japanese Restaurant Abroad (JRO) program continues to develop in carrying out various strategies to promote Japanese restaurants outside country, especially to support the expansion of Japan's food industry, and export agricultural, forestry and fishery products and products in Japan