Pengembangan Destinasi Desa Wisata Namo Sialang Berbasis Modal Sosial ( Studi Kasus : Wisata Namo Sialang Tangkahan Kuala Hulu Kecamatan Batang Serangan, Kabupaten Langkat )

Abstract

The purpose of this study is to find out how the role of local community social capital in developing of the namo sialang tourism village. and how the community participants effort in developing tourist destination in Namo Sialang tourism village. The research used qualitative method by using descriptive research. The method has been using some instruments including interview, observation and decomentation. The research also studied ten people as informants and 3 people as the keywords and 3 people as additional. The study has shown that Tangkahan Ecouturism as the village which has tourist attraction as famous as it’s nickname “ the hidden paradise of north sumatera”. This nickname has been awarded to this beautiful place for it’s preserved natural nuances, through the effort in increasing biodiversity and proctecting its natural and cultural heritage. This ecouturism combines 3 ( three ) important components includes nature, conservation, local community empowerment, and effort to increase environmental awareness. The development involves the community’s capital system also which is manisfested through values and norms. Social capital has it’s own main concepts, they are trust, social networks and norms. It exsits in developing terms of trust ( attitude, tolerance, and honesly ). Social norms includes participantion and coorperation, and also the norms in sharing values, sanction and rules. Those above values must be developed in namo sialang village in managing tourism and guiding tourism management