Strategi Komunikasi Penyuluh Kesehatan Mengatasi Penyakit Menular TBC ( Studi Kualitatif Penyuluhan Yayasan Meranti Meraki Asa di Desa Sei Kamah II, Kecamatan Sei Dadap, Kabupaten Asahan )

Abstract

This research is entitled Communication Strategy for Health Instructors to Overcome Tuberculosis Infectious Diseases. (Qualitative study of Extension of the Meranti Meraki Asa Foundation in Sei Kamah II Village, Sei Dadap District, Asahan District). The purpose of this study was to find out how the communication strategy of the extension workers was in conveying information overcoming TB infectious disease in Sei Kamah II Village, Sei Dadap District, Asahan Regency, to find out the changes that occurred in the community after the counseling took place, and to find out the obstacles faced by the extension workers during the counseling. The theoretical basis of this research is counseling communication and the supporting factors of an extension as proposed by Santiana teori 2005. The research method used is descriptive with a qualitative approach using the constructivism paradigm. The researcher used a purposive technique in determining the informants, namely three extension workers from the Meranti Meraki Asa Foundation who were chosen deliberately by the researchers according to the research objectives as well as two community members who had been trained in Sei Kamah II Village, Sei Dadap District, Asahan Regency. Data collection techniques are interviews, observation and documentation. The validity of the data was obtained using technical triangulation, namely proving data from interviews, observations and documentation. The results of the study showed that the communication strategy of health educators to overcome tuberculosis, namely using individual counseling methods, was more effective. This is based on the number of targets achieved in adopting the innovation. The information delivery medium used by extension workers is brochures, the easiest extension media to carry anywhere, so that counseling can be given anytime and anywhere. The material delivered by extension workers is informative and persuasive, and the time and place of the counseling is carried out in accordance with the time and place of the counseling without disturbing the target audience and causing loss. Changes in knowledge, behavior, attitudes and skills are a process of diffusion of innovations from counseling carried out by the Meranti Meraki Asa Foundation