Pergeseran Budaya Perokok Konvensional Menjadi Rokok Elektrik “VAPE” (Studi Kasus Mahasiswa USU)

Abstract

At first smoking was an activity of burning and smoking tobacco rolls wrapped in palm leaves or paper, the smoke was then introduced into the body through the mouth and then exhaled. Along with the times, smoking is no longer just in the form of rolls but with a device that converts liquid into vapor through hot temperatures called electronic cigarettes (vape). This study aims to find out how the shift in conventional smoker culture is changing to electric smokers (vape) among students. This research was conducted at the University of North Sumatra. Informants in the study are: USU students from several faculties and e-cigarette (vape) entrepreneurs. Research data collection techniques are observation, in-depth interviews, literature studies, and documentation. The analysis method used is qualitative with a descriptive approach The results showed that there was a change in conventional cigarettes to electronic cigarettes (vape) due to several reasons, namely: health factors, economic factors, environmental factors and also social media factors. The shift in conventional cigarette culture to electronic cigarettes is also inseparable from social changes that occur in society, namely lifestyle, that lifestyle is a characteristic of a modern world or what can also be called modernity. The point is that anyone living in modern society will use the idea of lifestyle to describe his own actions as well as those of others. Lifestyle is also used to show our existence in the environment This is also related to the use of electronic cigarettes in the social environment. There are some people who consider people who smoke using electronic cigarettes (vape) more up to date and cool than people who smoke with conventional cigarettes