Analisis Imagologi Politik (Studi Kasus Penggunaan Media Sosial sebagai Alat Komunikasi Politik Walikota Bobby Nasution)

Abstract

The media is a communication channel between the government and citizens and the media have their interests in the flow of political communication. Media that is used well by the government to shape its image will influence the excellent understanding of the community. Bobby Nasution is an example of how various political figures use social media as a new way to approach the public thanks to the convenience provided by social media, the political imagology that builds the political image of Medan Mayor Bobby Nasution in the community as a political communication tool for Bobby Nasution has succeeded in producing positive results and attracting public attention. The research method used is the qualitative analysis research method. Based on the aim to provide a broad and in-depth description of a problem, symptom, fact, event, and reality, the researcher will use a qualitative type of research. A qualitative approach is a method based on the philosophy of postpositivism and as a research procedure that produces descriptive data in the form of oral from people and observed behavior. Bobby Nasution is a rational leader by utilizing social media to display his leadership style, informing about his achievements and those of Medan City. This fosters an image of him as a leader who is accomplished and able to lead the City of Medan well. Bobby Nasution uses in political communication on social media is appropriate, which includes understanding the audience by packaging content that suits his target audience, namely young people, such as content on his Instagram that follows current trends.