| dc.description.abstract | This research is entitled "Cleanliness, Health, Safety and Environmental Sustainability
(CHSE) Socialization Communication Strategy by Medan Zoo Manageent". The purpose
of this study was to find out the communication strategy used by the Medan Zoo tourist
attraction manager in socializing the Medan Zoo as a CHSE-based tourist destination
and to find out the factors that support and hinder the socialization of the Medan Zoo as
a CHSE-based destination. Researchers apply a qualitative descriptive method with a
case study approach. Determination of informants was determined through a purposive
sampling technique, namely 3 Medan Zoo managers and 2 tourists. Data collection
techniques used were interviews and literature studies. The results showed that the
socialization communication strategy was carried out using the five-step model of
communication planning according to Hafied Cangara, namely research, planning,
execution, evaluation, and reporting. The supporting factors are that the Medan Zoo can
obtain CHSE certification, as well as the dissemination of trust from tourists, while the
inhibiting factors are that the Medan Zoo Manager does not fully understand CHSE, the
Medan Zoo Manager does not maximize the use of social media as a means of socializing
CHSE and there is no evaluation yet. to deal with a pandemic situation for Medan Zoo
Managers and also an unstable pandemic condition in Indonesia. | en_US |
