| dc.description.abstract | Vape is a cigarette that uses electricity from a battery to deliver nicotine in the form
of vapor and flow it into the lungs. Electronic cigarettes do not use tobacco but
contain liquid nicotine, propylene glycol, and flavorings. The use of electronic
cigarettes is a lifestyle and is used by both men and women.Vaping is no longer a
taboo subject for some Indonesian people, it is not even uncommon for women to
use vape. In social life, this phenomenon creates stereotypes for women who use
vape because of the views and values that are used to create social labels for women
who use vape in society. This research is to answer the formulation of the problem
of how to label cafe visitors to women who use vape (electronic cigarettes) in cafes
around Padang Bulan Village. This study aims to find out and interpret how labeling
is given by cafe visitors to women who use Vape (electronic cigarettes) at Padang
Bulan Medan cafes. This type of research uses a descriptive qualitative approach.
This type of research was used to dig deeper into how the labeling was given by
visitors when they saw women using vape and how the labeling process was carried
out by research subjects in seeing the phenomenon of women using vape. This
research was conducted in Padang Bulan Village, Medan Baru District, Medan
City. The research targets were cafes around Padang Bulan such as the Black and
White cafe, Bojak Cafe, Millennial Cafe, and the Medan Tree House Cafe. The
results of the study show that there are 3 types of labeling, namely: (1) labeling bad
girls, cafe visitors assess that women who use vape are too free in association so
they no longer care about the socio-cultural values of society. In terms of cultural
values in society, women must be able to maintain good behavior (2) labeling goes
with the changing times, cafe visitors judge that vape users on average become users
because their friends follow suit and then female vape users want to show off that
lifestyle they can also have a trendy lifestyle by using vape (3) labeling women
don't care about health, cafe visitors think that women shouldn't smoke or use vape
The use of vape is considered harmful to a woman's womb, this is supported by the
warnings on every pack of cigarettes and vape boxes about the dangers of smoking
for pregnant women.Labelling created by cafe visitors based on the values they
have in social interaction, namely socio-cultural values, religious values and health
values | en_US |
