Gaya Hidup Komunitas Medan Max GT di Kota Medan

Abstract

The motorcycle community is a very interesting event for certain motorbike lovers to join, because they can meet people who have the same thoughts and the same hobbies as themselves. By joining a motorcycle community one can become more comfortable and have friends in carrying out activities of riding to a certain place, the motorcycle community has various types of groups depending on the brand of motorbike used and in demand by each individual. One of them is the Medan Max GT community, which owns a motorbike, yes, that is Yamaha Max. This community itself has members of various ages and some are women. The formulation of the problem in this research is what is the lifestyle of the Medan Max GT community when they gather, what are the forms of activity from the Medan Max GT community in their daily lives. Lamb, Hair, and McDaniel say that lifestyle is one way of grouping consumers psychographically. The method used in this study is qualitative with a phenomenological approach which understands the meaning behind a phenomenon that occurs in the surrounding environment. With a total of ten informants who are members and administrators of the Medan Max GT Community. Data collection in this study was carried out by interviewing informants, conducting field observations to identify the Medan Max GT Community, and conducting documentation with informants. The results of this study found that every member of the Medan Max GT community has positive activities by implementing a family system, which makes each member farther from consumptive behavior and further away from hedonistic behavior.