| dc.description.abstract | The motorcycle community is a very interesting event for certain motorbike lovers
to join, because they can meet people who have the same thoughts and the same
hobbies as themselves. By joining a motorcycle community one can become more
comfortable and have friends in carrying out activities of riding to a certain place,
the motorcycle community has various types of groups depending on the brand of
motorbike used and in demand by each individual. One of them is the Medan Max
GT community, which owns a motorbike, yes, that is Yamaha Max.
This community itself has members of various ages and some are women. The
formulation of the problem in this research is what is the lifestyle of the Medan
Max GT community when they gather, what are the forms of activity from the
Medan Max GT community in their daily lives. Lamb, Hair, and McDaniel say that
lifestyle is one way of grouping consumers psychographically.
The method used in this study is qualitative with a phenomenological approach
which understands the meaning behind a phenomenon that occurs in the
surrounding environment. With a total of ten informants who are members and
administrators of the Medan Max GT Community.
Data collection in this study was carried out by interviewing informants, conducting
field observations to identify the Medan Max GT Community, and conducting
documentation with informants. The results of this study found that every member
of the Medan Max GT community has positive activities by implementing a family
system, which makes each member farther from consumptive behavior and further
away from hedonistic behavior. | en_US |
