Perbandingan Minat Tiktok E-Commerce dengan Traditional E-Commerce pada Mahasiswa Universitas Sumatera Utara

Abstract

In recent years, e-commerce has become the choice of many people for shopping. E-commerce continues to experience rapid growth in the world of commerce. The use of e-commerce generated an interest in various shopping applications based on social consumption theory which views consumption as a group phenomenon, a form of collective behavior that helps form groups and signify membership. This study aims to see a comparison of interest in Tiktok E-Commerce and Traditional E-Commerce among North Sumatra University students. This study uses social consumption theory and the research method used is quantitative. The population in this study were students at the University of North Sumatra with a total of 400 respondents. Data collection techniques were carried out through questionnaires that had been tested for validity and reliability. The results of the data from the questionnaire were processed using the Man Whitney U test. From the results of the Man Whitney U test in this study it was proven that the p value (sig.(2-tailed)) was greater, which means that H0 was accepted or there was no significant difference between students' interest in using TikTok E-Commerce and Traditional E-Commerce. Related to the theory of social consumption, in this study the theory is not proven as a whole where social consumption sees consumption as a group phenomenon, a form of collective behavior that helps form groups and signifies membership. For overall comparisons it cannot be proven because this study accepts H0 and rejects H1, but for some indicators or characteristics it can be proven as stated on the income or pocket money indicator and on the majors indicator.