Komodifikasi Kemiskinan dalam Konten Kanal Youtube Baim Wong dan Paula Verhoeven (Analisis Semiotika Roland Barthes pada Konten Kanal Youtube Baim Wong dan Paula Verhoeven Periode 2022)

Abstract

This study is entitled "Commodification of Poverty in Baim Wong and Paula Verhoeven's Youtube Channel Content (Roland Barthes' Semiotic Analysis of Baim Wong and Paula Verhoeven's Youtube Channel Content for the 2022 Period)". The research method is qualitative. The purpose of this study was to determine the commodification of poverty contained in Baim Wong and Paula Verhoeven's YouTube content. The analytical method used is Roland Barthes' Semiotics. This research applies a purposive sampling technique, in order to obtain research objects that are in accordance with the criteria that have been determined by the researcher, in order to achieve the research objectives. The researcher performed a series of data analysis techniques, namely Roland Barthes' Semiotics consisting of denotation, connotation, and myth, as well as the five Roland Barthes reading codes consisting of ix Universitas Sumatera Utara hermeneutic, semimic, symbolic, proaretic, and gnomic. The results of the study show that there is a commodification of poverty carried out by the Baim Paula youtube channel, where this can be seen through denotative tagging which produces connotative meanings, accompanied by myths. This commodification can be seen in terms of visuals such as shooting, created narration, dialogue, and also editing carried out by the Baim Paula YouTube channel team. It was found that the myth created by this commodification is not far from the issue of poverty related to poverty which is passed down from generation to generation, the poor are prohibited from getting sick, to the difficulty of the poor getting out of the shackles of poverty