Efektivitas Komunikasi Publik Dinas Pariwisata Kota Langsa dalam Menyosialisasikan Penerapan Wisata Halal di Kawasan Objek Wisata Kota Langsa

Abstract

This study aims to find out and analyze publik communication messages in the process of socializing the implementation of halal tourism and the effectiveness of publik communication carried out by the Langsa City Tourism Office in the Langsa City tourist area. This problem needs to be investigated because Langsa City is a city that has potential and resources in the field of tourism, while the tourism sector is a potential source of regional income if properly and well managed. However, a problem arises, because the Aceh region is a predominantly Muslim area and Qanun applies, namely law with Islamic law, so tourism development must also be in accordance with Islamic law, so tourism development must also be in accordance with Islamic teachings, namely in the application of halal tourism. The method used in this research is a qualitative approach with data collection techniques through interviews and observation. The theory used as an analysis knife in this study is the theory flow. From the results of the study it can be described that the Tourism Office has carried out socialization of halal tourism, but it is limited and not routine. The forms of socialization carried out include outreach to village officials, outreach through various Langsa City events, outreach through the activities of the Islamic Sharia Office, and outreach through social media. As for the effectiveness of the socialization of halal tourism, as a whole or as expected, of course it has not been said to be effective, meaning that the desired results have not been fully achieved because in socializing halal tourism, the Langda City Culture and Tourism Office experienced a number of obstacles in the form of a lack of socialization facilities and infrastructure and also low publik awareness and participation in government recommendations regarding halal tourism.