Analisis Faktor-Faktor yang Mempengaruhi Kunjungan Wisatawan di Kabupaten Karo

Abstract

The study aims to determine the factors that influence tourist visits in Karo Regency. This research uses descriptive quantitative method. The population is visitors to Karo Regency Tourism Object. The sample in this study amounted to 200 people, with sampling techniques, namely accidental sampling. This study uses structural equatioan model (SEM) analysis. The results of this study showed that there are 3 factors that influence tourist visits in Karo Regency Attractions, namely: travel cost factor, travel length factor, and facilities factor. The chi square analysis showed that the Accesibility variable (X1) had a significance value of 0,000 (0.000 < 0.05) and t hitung value of 0.2684 < t table 1,285. Tour Packet (X2) has a significance value of 0.008 (0.008< 0.05) and t value 0,569 > t tabel 1,285. Tourism Facility (X3) has a significance value of 0.000 (0.000 < 0.05) and Ccount value of 0,569> ttabble 1,285.